AI search · 2025.01.08 · 10 min read
What an AI visibility score is — the full 100-point rubric
How we measure, on a 100-point scale, how well your site shows up in ChatGPT, Perplexity and Google AI.
When Intesol Korea diagnoses a client’s AI search visibility, we measure an AI visibility score out of 100. It is built from five areas and twenty line items. Here is the entire rubric.
1. Technical accessibility (25 points)
Whether AI crawlers can actually read your content. The most fundamental area, and the one most often missed.
Rendering method (10 pts): 10 for static HTML; 0–5 for a React SPA or Next.js CSR
AI crawlers allowed in robots.txt (5 pts): 1.5 each for GPTBot, PerplexityBot, Claude-Web, plus 1 for others
Sitemap (5 pts): sitemap.xml present and current
Page load speed (5 pts): LCP under 2.5s against Core Web Vitals
2. Structured data (25 points)
How well JSON-LD Schema is implemented. It is decisive for whether an AI can understand your site structurally.
Organization Schema (5 pts): Company basics, services, contact
Service · Product Schema (5 pts): Structured description of what you sell
FAQPage Schema (5 pts): Structured data for your key questions
Article · BlogPosting Schema (5 pts): Blog and content pages
Other Schema (5 pts): BreadcrumbList, LocalBusiness and similar
3. Content quality (25 points)
Whether you have content worth citing. Quality over volume — and AI-friendly formatting matters.
Definition content (8 pts): Count of quotable "X is …" definition paragraphs
FAQ content (7 pts): Number and quality of question-answer pairs your buyers would put to an AI
Comparison · statistics content (5 pts): Presence of figures, data and comparison tables
Publishing cadence (5 pts): Whether new content shipped in the last three months
4. Authority signals (15 points)
Whether an AI treats the site as a source it can trust.
External mentions (8 pts): Citations and links from credible outside sites
Author information (4 pts): Author profiles, expertise signals, quality of the About page
Social presence (3 pts): Brand consistency on LinkedIn and social channels
5. Actual AI citations today (10 points)
A direct measurement of whether AI search is citing you right now.
ChatGPT citations (4 pts): Mentions across ten core keyword prompts
Perplexity citations (4 pts): Number of queries where you are listed as a source
Google AI Overviews (2 pts): Whether the AI summary cites you
80–100
AI search optimisation complete. Maintain it.
60–79
Solid. Two or three areas of work would take you further.
40–59
Average. You are leaving AI search opportunity on the table.
0–39
At risk. Effectively invisible to AI search.
By sector, traditional manufacturing and services usually land in the 30–45 range. IT and SaaS companies often sit in the 40s too, held back by their stack (React SPA). Companies that have invested in content marketing tend to score above 60.
Intesol Korea offers a free AI visibility diagnostic that scores all twenty line items from a single URL. The detailed report reaches you by email within 24 hours.
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Contents
The five measured areas
Reading the score
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Diagnostic for this topic
What does your domain score today?
We apply the twenty line items in this article and compare your citation status across four engines.
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Intesol Korea · written from measurements on our own domain.