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Cases / B2B SaaS
Visibility CASE 01

AI visibility score 28 → 74

Ranked on page one of Google, never once quoted by ChatGPT or Perplexity. Over three months we rebuilt the structured data and the citation-target content, and reached 47 AI citations a month.

74 pts
Final visibility score
47
AI citations / month
+312%
Traffic from AI
Duration
3 months
Team
2 people
Started
2025 Q4
Market
Korea B2B
SITUATION

What was blocking them

ISSUE 01
Visible in search, absent from AI
They held 42 keywords inside Google's first three pages, yet not one citation across five AI engines. The team only watched traffic metrics, so the gap was invisible to them.
ISSUE 02
No structured data at all
Not a single product page carried schema markup, so AI crawlers had nothing to work from when judging product category, pricing terms, or integration scope.
ISSUE 03
A three-person marketing team at capacity
Publishing ran at one piece a week, a sixth of what competitors shipped. It had to be solved without adding headcount.
APPROACH

The order we worked in

Each phase began from what the previous phase measured. We kept that order because without the earlier step there is no way to verify the next one's effect.

01
Baseline measurement
We put 42 purchase-intent questions to five AI engines, confirmed zero citations, and mapped which of three competitors owned each answer.
1 week
02
Structured data rebuild
Product, FAQPage, and Organization schema went onto every page, exposing pricing, security, and integration terms in a machine-readable form.
3 weeks
03
Citation-target content
28 documents — comparisons, selection criteria, and honest limitations — answering those 42 questions directly. Drafts came from the pipeline; the client's own specialists signed off.
7 weeks
04
Handing over measurement
We handed over the weekly citation-tracking dashboard and trained two internal owners. The client runs it from here.
1 week
RESULTS

Baseline at kickoff, measured after delivery

Metric
Before
After
AI visibility score
28 pts
→
74 pts
AI citations per month
0
→
47
Perplexity source listings
0
→
12
Organic traffic via AI
baseline
→
+312%

How each figure is measured is set out in the measurement notes on the cases page. Revenue and cost figures come from the client's own accounting and are published only within the scope they approved.

“Our product started showing up where only competitor names used to be. Sales noticed before the dashboard did.”
B2B SaaS · Head of Marketing
GEO AEO JSON-LD Schema.org Citation tracking dashboard
Free · 1 business day
This one started with a diagnostic too
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